What I Learned This Week

I've talked a lot on this blog about how I left my whole career (the career I went to school for and studied for hours to pass a test to get certified, the career that I worked and worked and commuted and commuted for) to run my own business and have the flexibility of working for myself and being around more for my kids.

What I haven't talked alot on this blog about is how although I love running the website, connecting families, giving parents information and helping small businesses, the one thing I hate is sales. Which really totally sucks because guess what the only way this business makes any money is? Yup, you got it. Advertising sales.

What do I hate about sales? Let me count the ways....

First, I hate calling a business owner and not being able to get through to the right person because the 15 year old kid answering the phone was instructed to not put through any sales calls.

Second, I hate the fact that at that moment, the 15 year old kid answering the phone basically has the power. And not only does he have the power, but he could care less that I am calling to help the business owner get information about his business to people who would actually want to be his customers. Because then that would mean that that kid would have to do things other than answer the phone.

Third, I hate to think that when people see me coming they'll want to turn the other way because they don't want to be "sold".

Fourth, I hate the thought of calling someone and having them be mean or nasty or hang up on me. Especially when more often than not, it's a 15 year old kid.

Do I need to go on? Thanks, I didn't really want to. I'm sure you get the point.

So it pretty much sucks when you hate the one thing that can earn you any money. Yes, it does.

But here's what I learned this week. It's the surprise of all surprises. What is it? It's the fact that I'm good at sales. Maybe I'm not great at the initial cold call, but once I get in front of a person, I am good at sales.

How do I know? Because last week, not only did I get a huge brand new client who is going to run ads in twelve newsletters, but I also got four other businesses who paid to have their businesses listed in our site's directory. And I did it all myself, scheduled meetings, sat with them, walked them through the information and watched them fall in love with this website. One that I created. I've learned that I am good at this very thing that I hate. And now I think I'm going to have to get over all the hate and turn it into love.

Here's a PS for my friends in Philly - I also learned that the Yankees are the Champions. For the 27th time in a row! Hip Hip Jorge!!

For more of What I Learned This Week, head on over to Jo-Lynne's blog at Musings of a Housewife.